Animated video is one of the most versatile media types available, and we reckon it belongs in every business’ marketing toolkit. The beauty of animated video is that you can basically control every aspect of what’s on scene.. You have total control over the look and feel of your video – the scenery, character design, colors, timings, transitions, soundtrack and more. And, unlike other video types you can tweak and refine an animated video until it’s just right for you.