Explainer videos are short animated or live action videos that communicate a message in a clear, concise, and memorable way. Animated explainer videos can be used to tell almost any kind of brand story. Some of the ways an explainer video are helpful are product launches, business explanation, storytelling, among others. Explainer videos are effective in showcasing your products, what problem you solve, and how you solve your customers’ problem. If you’re thinking of using video for marketing, start with an explainer video. Explainer videos can help you boost conversions, increase leads and improve brand visibility.