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We craft videos that bring brands to life

We’re a creative video agency that helps corporations and brands find their voice, sharpen their profile and connect with their target audience.
With the right content, an introduction video can describe in short what your culture is all about and why you care.
But we’re aiming for more than that.

Trusted Clients

We are a video explainer company with 7 years of experience and 400 created videos in the bag. Here are some reviews from our clients.

Our mission is to create beautiful artistic videos that will evoke trust,inspire, and explain to people why your company should matter to them.

That’s why CRFT takes a different approach toward creative inspirational videos.

ABOUT US

Our Description of
Great Brand Videos

They’re hard to forget, although you don’t realize why.

Your website pages serve as inspiration, but they don’t follow the template and they defy the “dry” definition of supercharged videos.

They start small but talk about general problem-solving through examples and activities.

A good video says it all via its cinematics and even without sound.

They leave your target audience thinking about your offer but they also appeal to the general population so they’ll consider what’s just been said.

It’s when one trusts the brand and thinks in the same terms…

…or feels like one went on a journey and lived through the brand’s story.

They give a short overview of your company’s profile, but also talk about what the target audience may need and want.

QUICK FACTS ABOUT US

  • +22,000
    OUR TRUSTED CLIENTS
  • 99%
    SATISFIED CLIENTS
  • +1,000
    successful projects
  • 300+
    REVIEWS
Why CRFT Video

Showing what makes your product or service authentic to anyone, doesn’t

  • Helping you to find YOUR inspiration

    Being original sounds cliche.

    Showing what makes your product or service authentic to anyone, doesn’t. It’s how you rise above the rest and stay on top. People trust stories and like to hear inspirational ones.

    And storytelling is where it all begins. We don’t create a sample of pixels until we’ve mastered the story.

    Our professional script writers collaborate with you until we create engaging storytelling that reflects your enterprise and everything around it.

    • They’ll make sure we’re on the same creative page from day one.
    • Each brand has something to say, and we’ll help you find your story throughout our creative journey.
    • We like to go into details and find out what star you’re chasing…
    • Your desires, dreams and difficulties…

    And find creative ways to solve your problems.

    Take a look at the samples of our work.

  • Taylored animation

    We have a total of 50+ in-house artists skilled in their domains.

    That means we adapt to your story and style, not the other way around.

    Examples of our work range from using high-end frame-by-frame animation to cute 2D animation driven by great motivational storytelling.

    For us, it’s not about which is better; it’s about what’s the best way to tell YOUR story, nothing less.

  • Ontime & within the budget

    “Be organized and creative” is our motto.

    We love timesheets, hate loose ends and don’t start until we’ve got everything mapped out step by step, together with the firm delivery dates.

    That’s how we ensure your company gets the best high-quality work on time, that’s agreed upon in advance.

    Whether your enterprise falls in the category of corporation or smaller businesses, an example of good marketing production remains the same.

    We turn ideas into inspiring videos that get the right attention for corporate clients and companies throughout the United States of America, Europe and Asia.

  • With you all the way…

    …starting from a background brief, project description overview,

    finding your story and its outline summary, choosing your animation style and voice artists, and showing you sample previews of each of these steps.
    In this way, what you see is what you get, and not something else.

    Making your dreams come true?

    Absolutely, because you’ll see it visually in front of you each step of the way.

  • It’s all about P2P…

    …or person to person, interaction.

    That’s why you’ll get a dedicated project manager to help you with your creative bout and anything that may arise as a challenge.

    That way, you can relax and enjoy the ride.

Our story

WELCOME TO THE CRFT EXPERIENCE

CRFT creative agency was founded by Marat and Elijah. They met at Moscow and launched their agency in 2015.
They were connected with their love for short animation, the American film industry and obsessed with the way new technologies express corporate ideas, stories and everything around them.
Although they were just starting out, they knew they had something to say and were sure of three things:
  • 1

    Good brand video feels like a great love song. Its tune and lyrics stay with you long after it ends.

  • 2

    It’s about the story, not just the budget.

  • 3

    Creating great corporate videos shouldn’t take forever. It’s about being on time.

To their surprise, they found most agencies worked the other way around. It took ages to get a response; examples of their work felt monotonous and in total it cost a fortune without any apparent reason. They were sure they could and would do better with more style and in less time. So they gathered like-minded scriptwriters, videographers, and animation artists.

600 projects later, they have proven one thing – great storytelling never goes out of style.

Welcome to the CRFT experience.

Our principles

When in doubt about something, we look at what shaped our integrity as an agency.

  • Ask questions

    “What if” is our favorite question.

    It pushes boundaries, and helps us excell on numerous projects for our clients.
    Anything else means we’re not putting our best foot forward.
    Last but not least, it opens doors to small, little ideas that inspire bigger ones.

  • Take action

    Good story feels like it just happened by accident, and it’s been there all along waiting to be found.

    But dreaming it and seeing it isn’t enough. Making it happen is. We’re proactive in turning ideas into concrete steps and tangible results.

  • Be honest

    If we recognize something will not work, we’ll let you know, explain why and offer alternatives.

    In the long run we want what you want – corporation videos that will be heard by your customers.
    Although it might be hard, we cherish being critical of our work, because it is the only way to grow.

  • Rework

    Sometimes it’s about making mistakes, finding a way to learn from them, seize the creative moment before it’s gone, and moving on.
    It’s as simple as that.

  • Think of others

    We think of our agency as an ecosystem composed of our customers, colleagues, suppliers, and ourselves.

    We believe everybody deserves respect, attention, and support. Encouraging each of our employees to grow personally and professionally proved to be a win-win combination for our clients and our agency.
    Send us a message and let us help you find the perfect lyrics to your brand video.

case studies

CHECK OUT OUR STORIES!

Here are projects we’re proud of. And not just us, but our clients as well. Here are their stories and how we helped them come alive.

Go to case studies
Testimonials

TRusted by global brands, and products you use everyday.

  • Scott Alexander
    Head of Marketing
    We’ve produced four videos with CRFT team. I’ve been really pleased with the communication, project management and the final product. CRFT is very clear about the steps involved in the process and is also accomodating and willing to collaborate.
    Read more
  • Paula Baetu
    Chief Science Officer
    Thank you for the great job you did for us with our animated explainer video. We are very pleased with the video and the process was also very professional, customer-friendly and efficient. We will doubtlessly be working with you guys again in future.
    Read more
  • Steve Brown
    Chief Marketing Officer
    CRFT team were a delight to work with. Responsive, kind, intelligent, and gracious throughout the production process. They took time to answer all my questions, provided clear feedback when I had suggestions for the videos, and were highly collaborative.
    Read more
  • Julien Boutet
    Executive Marketing Manager
    CRFT team were a pleasure to work with. From concept to delivery of the final product – in this case an animated explainer video – they communicated clearly, efficiently, and was able to deliver a product that exceeded our expectations, all while staying within budget.
    Read more
our team

meet our professional team

  • Foto Alex
    Alex
  • Foto Marat
    Marat
  • Foto Jana
    Jana
  • Foto Julianne
    Julianne
  • Foto Boris
    Boris
  • Foto Stacy
    Stacy
OUR WORKFLOW

how the crft video animation company works

Interested in the creation process of one of our healthcare videos? We are glad to share our working process. Check it out for insights into how our animation team operates and creates healthcare videos.

HOW WE CRAFT YOUR VIDEOS
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