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How we work: Video Production Process

You are our priority. Thus, we’ve streamlined our video production process to ensure your complete satisfaction. In other words, all of your feedback will be heard and incorporated into the end results.

Trusted Clients

Here are some brands who’ve trusted us for their visual content needs.

Project Portal

Create a Video is Complicated: We Simplify it for You with Convenient Cloud-Based Platforms

Convenience

We value your experience and want to make it as easy as possible for you. Thus, we use a convenient cloud-based platform where you can view and access all of your projects. Here’s what you can do in it:

  • View and manage all your project(s)
  • Monitor project(s) progress in real-time
  • Get updates about your project
  • Make feedbacks and communicate
Animation Processes

Video Production Process Workflow for Different Kinds of Visuals

  • 2D Workflow
  • 3D Workflow
  • 1

    Discovery

    We understand who you are
    • Briefing

      As you contact us, we’ll send you a questionnaire that has all the information we need from you. This includes your brand information, process video requirements and goals, etc.

    • Discovery Call

      After sending us back the brief, you can schedule a discovery call on your own time. Here, we’ll go into even more depth while discussing everything.

  • 2

    Market Analysis

    We’ll analyze your target market in depth
    • Research

      Our team of marketers will research your target market in depth. We’ll look at their behaviors, preferences, problems, likes, dislikes, and feedback so the video will appeal to them.

  • 3

    Scriptwriting

    We write scripts based on the brief, content and research
    • Creating the Story

      The script will tell a great story while delivering the right message clearly to help you fulfil your marketing goals.

      The scriptwriters will also offer some written ideas of what the visuals may show.

  • 4

    Sketched Storyboarding

    We map the key events
    • Planning the Visuals

      The storyboard is a series of handmade sketches to plan the main events that happen in the video. It’s the process of turning the script into visuals. There are three main purposes of storyboarding.

      First, it helps ensure that no important things are missed, and second, it gives an idea of what the future frames look like. Finally, it makes production economical by avoiding many potential corrections.

  • 5

    Design

    We decide how everything looks
    • Style frame and Character Design

      The style frame shows the overall design, aesthetics, and vibe/mood of the visuals. It depends on the content and your customer preferences.

      The character design is done to best fit the style frame. We make sure that they stand out, while still naturally blending with the style.

    • Illustrations

      After you’re totally satisfied with the style frame and character design, we’ll draw all the frames.

      We also send you clear, written information as to what happens in the story alongside the frames.

  • 6

    Voiceover

    We find the perfect voice
    • Choosing the Voice

      We can create a voiceover in any language and accent of your choice. What’s more, we’ll conduct an audition and share multiple male and female voiceover options with you. You can choose one based on your liking of the accent, style, tone, timbre, etc.

      We only work with professional voiceover artists. Similarly, the voice will be recorded and edited in a professional recording studio.

  • 7

    Animatic

    We’ll choose the best possible movements
    • Deciding How to Animate

      Animatics involve mixing the illustrations with the voiceover. It’ll give us a rough idea of what the final video will look like. At the same time, it can help plan the final animations by choosing the best possible movements for a frame. Animatics also help you easily change what you don’t like.

  • 8

    Animation

    We’ll make it as smooth as needed
    • Making the Final Visuals

      The animation is done over the voiceover to match the script. Here, we give life to the illustrations and make sure the animation and transitions fit the content and context.

  • 9

    Music and Sound Effects

    We’ll make the content vibrant and fun
    • Adding Sounds

      For the music, we can either use copyright-free music or create one from scratch. This mostly depends on the budget.

      As for sound effects, they help add more punch to the actions.

  • 10

    Final Delivery

    We’ll Send You HD Visuals
    • Multiple Formats

      We’ll send you a link with the final results on Google Drive or Dropbox. These platforms allow users to upload and process videos without losing quality.

      The file will be in FULL HD. The resolution will be based on your initial requirements.

  • 11

    Source Files

    We’ll Show You How We Did the Work
    • Reuse or Make Edits

      The source files are the program files used for the production of different elements of the visuals. You can use them if, for any reason, you want to make edits in the future. You may also use them in exhibitions, social media pages, or for any marketing purpose.

  • 1

    Discovery

    We’ll know all about you
    • Briefing

      You can first contact us, and we’ll send you a questionnaire. It has all your brand and project information that we initially require.

    • Discovery Call

      After sending us the brief, you can schedule a discovery call on your own date and time. You can use the platform of your choice, and one of our representatives will contact you there. Here, we’ll discuss more on your project.

  • 2

    Market Analysis

    We’ll analyze your viewer’s behaviors
    • Research

      Not everyone likes the same video style. Our marketers will look into your viewer’s behaviors and preferences to see what kind of content they like. We’ll also check how we can more effectively pass your message to them.

  • 3

    Scriptwriting

    We write scripts based on the content and research
    • Creating the Story

      Our scriptwriters will create a concise and informative script based on the content in hand. It’ll be clear and straight to the point.

      With the script, we’ll also send you information about how the visuals may look.

  • 4

    Sketched Storyboarding

    We map the key events
    • Planning the Visuals

      The storyboard is a series of black-and-white sketches that plan the main events in the video. In simple terms, it’s used to decide ‘what to show.’ The sketched storyboard will also help save time and money, as it helps to avoid future complex edits.

  • 5

    3D Modeling

    We create the objects and scene
    • Object Design

      3D Modeling involves creating characters, scenes, and any other entities in the visuals. We’ll make the models as realistic and as natural as possible to fit the style you want.

  • 6

    Voiceover

    We’ll find the best voice
    • Choosing the Voice

      First, we’ll conduct an audition among our pool of voiceover artists for your script. Then, we’ll send the recording to you. You can choose the best among them depending on the language, accent, timbre, tone, etc.

  • 7

    Animatic

    We’ll create a rough animation
    • Deciding how to Animate

      Animatics involve adding movement and voiceover with 3D models. The animatics will give a rough yet good idea of how the final animation will look and flow. Here, we can also experiment with several movements, camera angles, transitions, etc.

  • 8

    Style Frame

    We’ll Add Life to the Visuals
    • Adding Color

      As the animatics are approved, we’ll add colors and aesthetics to the objects. As the name suggests, the style frame shows the style of the final video and its elements.

  • 9

    Texture and Lighting

    We’ll make the objects realistic
    • Making the Objects Close to the Real World

      Our lighting artists will add texture and lighting to the visuals. Here, we make sure that the objects in the video will closely resemble their real-world counterparts. This also includes smoothing or roughing out the surfaces and adding the right reflection of lights.

  • 10

    Animation

    We’ll finalize the visuals
    • Adding all the Movements

      The final step for the visuals is actually animating them. As you can see, we work on every individual frame separately. In other words, the animations will look smooth and awesome from the first till the last frame.

  • 11

    Music and Sound Effects

    We’ll make the video vibrant and fun
    • Adding Sounds

      For the music, we can either use copyright-free music or create one from scratch. As for sound effects, they help add more punch to the actions.

  • 12

    Render

    We’ll Process Video File and Export it
    • Mixing Everything

      Until now, everything was done within the software. In the rendering phase, we mix all the audio-visual elements, and export them to a separate file. It’s generally done in MOV format since it’s the clearest. But we can also export in other file types like MP4 and AVI.

  • 13

    Final Delivery

    We’ll Send You HD Video
    • Multiple Formats

      We’ll send the link with the final results via Google Drive or Dropbox. They allow uploading videos without losing quality.

      The video will be in full HD. Multiple resolutions are available based on your initial briefing.

    • Source Files

      We’ll Show You How We Did the Work

    • Reuse or Make Edits

      You can reuse the source files for future projects or use them to edit the video. At the same time, they can be used for exhibitions, printing, or other marketing purposes.

Can’t Still Find Answers to Your Question? Check the FAQs

Why Should I Work with CRFT Video?

Here are some perks of working with us:

  • Unlimited feedback at every stage of production
  • A single point of contact to help you stay organized
  • Constant updates about what’s going on in the project
  • Convenient cloud-based project portal to manage your orders
  • Highly streamlined customer support system
  • Prices tailored to your budget and requirements
  • No hidden costs
  • Deliveries always done on time

How Much Time Does Video Production Take?

The time depends on factors like length, style, complexity, etc. Usually, it takes about 4 to 6 weeks to finish a video of about 1.5 minutes.

Can You Speed Up the Process?

Yes, we can reduce the delivery time in two ways:

  • By offering your project more priority and working overtime
  • By using shortcut methods like existing templates, copyright-free music, etc.

In the first case, you need to pay extra fees depending on how much effort our team needs to put on your project.

I Have an Existing Script? Can We Use It?

Yes, we can. We can also make minor edits to make it more suited for animation.

Can I Make Changes to a Previously Approved Stage?

You can, but it’ll cost extra money. You see, once you approve a stage, we immediately start working on the next stage. But if you make changes after that, we’ll need to revert and redo many things. In such cases, our charges are $50 for an hour of work.

What Information Do I Need to Provide?

As discussed before, you need to fill out our questionnaire. which contains questions about your company name, customer profile, brand guidelines, etc. We’ll also need your project goals, a description of the business or product, a list of competitors, etc.

In addition to the project brief, you can offer us additional information during the discovery call. The more we know about you, the better we can process video elements, so they align closely with your goals.

Who Owns the Rights to the Video?

You own the entire rights to the video. You can use it in any way you like.

What’s the Payment Process Like?

First, we’ll decide on a budget based on the requirements. You’ll need to pay 50% of the total fees upfront before we start working on your video. The final payment is the remaining 50%, which should be done after the successful completion of the project.

Are CRFT Video Explainers Fully Custom Made?

Yes, everything in the video is custom-made to fit your unique requirements. This include the script, animatics, animation, sound, voiceover, etc. are fully-custom made.

How Can I Get Started?

Simply contact us, and we’ll send you the questionnaire. Then, we’ll go through all the processes as discussed above.

what’s next?

take the first step to customer onboarding!

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