There are two main requirements for a culture video. First, it should be casual and talk to your customers as friends. Second, it should showcase every important feature of your company culture that’ll result in more respect and love.
Company culture videos shouldn’t talk about sales or profits. They should rather focus on all the good things that the brand values. The content could be about relationships with people, CSRs, the happiness of the employees and stakeholders, etc. And by the end, it should create a very positive emotional response in the viewer.
A culture video should also be entertaining and use the right elements. After all, you’d want people to actually watch it till the end and associate the good feeling with your brand. And since it can be very beneficial for your company’s long-term growth, you should get it done by a professional.