Email marketing is often ineffective if used alone. Concentration levels have decreased to alarmingly low levels, and people ignore long emails until something stands out and catches their attention. Short gifs and custom videos do this perfectly. You must add a video that aligns with your brand’s marketing campaign to the fullest, and you can reach out to your audience more effectively. This way, the email becomes much more engaging as information is much easier to understand.
Video, as opposed to text, comprises visuals that are easier to understand. Research suggests that visuals are processed 60,000 times faster than text. In marketing, you must ensure that the target audience quickly understands the message delivered to them. This is why email video marketing has become even more relevant. Also, through email video marketing, you are sending the recipient of the email a text message and accompanying the message with a video, which is a much better marketing strategy than sending a simple email. Whatever problem your customer is facing, if you provide the right solution, he will be forced to buy it.