Interactive videos are more immersive than standard linear videos. As viewers can interact with the objects, they feel that they’re inside the video rather than just watching it.
These videos also give your customers a better sense of self and freedom. After all, the latter are able to choose what they want to or do not want to see. Hence, by creating interactive video, you can also achieve high levels of content personalization.
Finally, creating interactive content makes communications clearer. Instead of just telling prospects how your product works, your videos can offer them live demonstrations. Moreover, the prospects can also revert back to the points they didn’t get.