52 Important Explainer Video Statistics You Can’t Miss

It’s no longer a secret that explainer videos are the most effective form of content. The only question left is, ‘just how well do they work?’

Is it really a must for you to invest in an explainer video? And if yes, what can you actually expect?

We examine various research findings on how explainer videos have supported businesses in today’s marketplace.

Explainer Video Statistics on Customer Preference

Customers love videos. Two of the ten most visited websites of 2022, including YouTube and TikTok, are made for videos. Additionally, other sites in the list support videos in one way or another.

1. Most consumers consider videos as the best type of content. (HubSpot)
2. Around 80% of all internet traffic comes from videos. (Cisco)
3. Leading video platforms like YouTube and Vimeo are going to have more than 2.85 billion global users by 2025. (Statista)
4. Every day users watch over 1 billion hours of video on YouTube. (YouTube)
5. On average, people spend 6 hours and 48 minutes every week watching videos online. (Hootsuite, We are Social)
6. 54% of customers want to see more video content from a brand they follow. (HubSpot)
7. 65% of consumers form stronger emotional bonds with brands that use storytelling. (Edelman)
8. 85% of internet users in the United States watch videos every month. (Statista)
9. Videos shorter than two minutes get the most engagement. (Wistia)
10. 88% of people have decided to buy something after checking out a brand video. (Wyzowl)
11. 72% of people would rather use video to get an idea about a product or service. (HubSpot)
12. Video ads increase purchase intent by 97% (Unruly)
13. People retain 95% of the information in a video. However, they only take 10% of information from a text article. (Invisia)

Explainer Video Statistics on Social Media Usage

Videos are considered to be the most consumed as well as preferred content on social media. At the same time, they have the highest conversions and ROIs. Also, remember that most social media sites have customized their algorithms to support videos. In other words, most traffic in social media is reserved for stories. These stats show how explainer videos can fuel your social media marketing system:

1. Videos on Facebook get 135% better organic reach than images. (Emplifi)
2. Social media posts with video are shared 1200% more often than those with only text and photos. (Brightcove)
3. According to TikTok, more than 1 billion people use the video platform every month. (TikTok)
4. 92% of marketers agree that video is an important part of their marketing strategy. (HubSpot)
5. 93% of businesses acquired a customer with a video posted on social media. (Animoto)
6. Videos under 90 seconds see a retention rate of 53%. While videos longer than 30 minutes get a retention rate of only 10%. (Wistia)
7. Marketers leveraging video grow revenue 49% faster than those who don’t use videos. (HubSpot)
8. 81% of businesses post and use videos on their social media. (Wyzowl)
9. People are six times more likely to retweet tweets with videos than tweets without photos. (Socialbakers)
10. 53% of consumers make a decision to engage with a brand after seeing a video on social media. (Brightcove)
11. Video has helped 83% of video marketers generate leads. (Wyzowl)

Explainer Video Statistics for Email Marketing

Email marketing remains one of the most effective and popular channels for reaching customers. Well, an explainer video can make it even more powerful. Videos allow you to create engaging and compelling emails that drive higher open and click-through rates. At the same time, they help you convert more viewers.

These recent stats show how explainer videos can improve your email marketing:

• It is possible to increase CTR by 200-300% by embedding a video in your email. (HubSpot)
• Using the word “video” in your subject line can increase email open rates by 19%. (Syndacast)
• Incorporating a video thumbnail in your email can increase the CTR by 21%. (Campaign Monitor)
• 81% of marketers said using video in email marketing has positively impacted their business. (HubSpot)
• 69% of people would rather watch a video to receive information about a new product than read text. (Wyzowl)
• Emails with personalized video messages have a 500% higher CTR. (Vidyard)
• 57% of marketers say that video email marketing gives them a higher ROI than any other content. (MarketingSherpa)
• Video email marketing has a significantly higher average order value. (AOV) compared to non-video emails. (Liveclicker)
• Recipients are 40% more likely to share videos with email on social media. (Small Biz Trends)

Explainer Video Statistics Related to Digital Marketing

Companies implementing explainer videos in their digital marketing campaigns have seen higher conversions. This applies to every marketing channel, including website, social media, SEO, SMM, and more. These statistics demonstrate why you need to implement explainer videos in your digital marketing campaign:

1. Using a video on a landing page can increase conversion by 80%. (Unbounce)
2. Businesses using video as a marketing tool see 27% higher CTR and 34% higher conversions than those that don’t. (Aberdeen Group)
3. Videos have 1200% more shares than text and images combined on social media. (Brightcove)
4. Video results in a 157% increase in organic search traffic on a website (Conversion XL)
5. Web pages with video are 50 times more likely to rank on the first page of Google SERPs than blogs without video. (Forrester Research)
6. Visitors spend an average of 2.6x more time on web pages with video. (Wistia)
7. A minute of video is worth 1.8 million words. (Forrester Research)
8. 59% of executives always choose to watch a video rather than read text when both are available. (Forrester Research)
9. Videos with a call to action have a 380% higher CTR than videos without one. (Vidyard)
10. 88% of marketers noted positive ROI with videos. (Wyzowl)

Statistics on How Many Businesses and Marketers Use Explainer Video

For those who ask if they need to make explainer videos, they aren’t optional features anymore. Companies have been quick to capitalize on the fact that videos are great for marketing. The numbers below support the case on how explainer videos are gradually becoming the standard for companies:

1. 91% of businesses will design and develop videos specifically for marketing in 2023. (Wyzowl)
2. 86% of businesses upload videos on their website. (Wyzowl)
3. 81% of businesses use video on their key social media channels. (Wyzowl)
4. Video has been the most effective content for 70% of B2B marketers. (Content Marketing Institute)
5. 74% of businesses using video have noticed improvements in their conversions. (Wyzowl)
6. 96% of marketers have leveraged video marketing. (Animoto, 2020)
7. 83% of businesses believe that homepage explainer videos are effective. (Wyzowl)
8. The global animation industry was valued at USD 391.19 billion in 2022. It is projected to reach USD 587.1 billion by 2030. (Grandview Research)
9. Videos can reduce advertising costs by 20%. (Animoto)

You can get in touch with CRFT Video if you’re looking to create explainer videos for your business. We’re marketers, scriptwriters, and audio/visual professionals offering animation production. Furthermore, our prices are flexible, and we’re willing to recommend the best services for your budget.