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How Explainer Videos Can Improve Your Brand Awareness?

One type of video content has started to gain traction on social media platforms and company websites. Whether it’s for business or entertainment purposes, you must have come across an explainer video. A video featuring animations and motion graphics. Explaining a product, service, idea, and task.

Due to their appeal, brands, companies, and content creators started using explainer videos. Utilizing them for their purposes. If you are in the same boat. In need of a good communication tool. Let’s explore explainer videos together. 

A Breakdown 

What are the explainer videos? The name says it all. A video where a certain topic is clarified in an easy to understand way. The key feature of the video is its animations and motion graphics. That’s where the appeal comes from. 

How the narrative is presented is what makes it so effective. The point is to capture the viewer’s focus. Offering entertainment while feeding information. The way to achieve that is with impressive illustrations and graphics. That’s exactly what explainer videos are. 

Why Explainer Videos Have a Place in The Marketing World?

The image and identity of a company matters to customers. Although the quality will always win. Marketing plays a huge role in running a successful business. 

A good strategy will spread awareness about your brand and build a connection with customers. To achieve that, you need an effective way to reach and communicate with your audience. 

That’s why explainer videos are so popular in the marketing world. Equipping it with its main tool. Allowing companies to build brand awareness.

Explainer videos are used for many other business purposes. Here, we will focus on building brand awareness.

Spreading Brand Awareness With Explainer Videos

Although explainer videos provide multidimensional benefits. Your main aim is definitely  to spread brand awareness. Will they be able to achieve that for your company? 

In order to demonstrate how explainer videos can improve brand awareness. Let’s talk about what it gets to spread awareness. 

How to Spread Awareness? 

  • Tell your story.
  • Share content for your audience.
  • Build a community.
  • Build an online presence.

Animated Explainers Are the Tool 

Think of explainer videos as a way to communicate. If you have that, you can get any message across. Animated explainer videos are extraordinary though. They can do things that other media formats can’t.

Explainers are entertaining and captivating. It speaks to the viewers’ interests. Even if the audience finds the topic uninteresting or not relatable. They will still be attracted to a great explanation. 

Viewers like fun, interesting content. There’s also the pleasure of learning how something works. 

Another important aspect. The ability to demonstrate how something works. How to perform a task. And how something occurred. 

These things allow brands to achieve the brand image they want. Having both engaging and training capabilities. An important utility for spreading awareness. 

Using Explainer Videos

The content brands share should come off naturally. That means content that resonates well with the brand and the audience. Pushing pointless, unrelated content may come off as aggressive. And that comes with a negative light. 

Outlining what your company offers. How a product works and its features. How to use a certain device and perform tasks. That’s the content existing and potential customers expect of companies. 

It doesn’t come off as aggressive. Most importantly, you are not selling anything. You are sharing important information for the user. 

That’s why these videos are widely utilized for spreading awareness. Let’s dive in even deeper. Going over the applications. 

Explaining the Services You Offer

Some organizations are in the works that the general public find hard to understand. Which may lead to an obstacle to taking action as a customer. 

The nature of the work may be too technical. So, companies need to find a way to communicate what they offer. What problems it solves, how to use it, the benefits, etc… 

That’s where explainer videos come in. Educating potential customers. Describing what you bring to the table in a simple, easy to understand way. 

Demonstrating a Product

It’s the same with businesses selling innovations. Most innovations come with a “getting to know” stage. The utility of new releases is often not self-explanatory. 

Companies need to make an effort to introduce the product to its customers. Even if it’s been around for some time. New releases come with features that customers will want to hear about. 

With explainer videos, you can show how everything works. Its features and components. 

Providing Customer Support

Solve the problems your customers face. A great way to build a positive image. Brands utilize explainer videos on their website. As a way to provide tutorial guides for users. 

Whether you are selling a device or an app, explainer videos are necessary. If a user doesn’t know how to do something. They will just visit your website. 

This shows customers that you care enough to provide excellent customer support. Which will lead to an increase in trust. 

Benefits of Explainer Videos 

Explainer videos are not just a temporary trend. They are evergreen content. Here to grow and be utilized for respective purposes. 

The results companies get from using the videos are proof of their effectiveness. Let’s talk about that for a minute. The benefits to utilizing explainer videos. 

An Increase in Engagement

Committed customers will keep your business afloat even in the worst of times. Driving commitment plays a big part in brand awareness. 

Explainer videos have shown quite effective for keeping your audience engaged. Providing you with a place to have meaningful interactions with your customers. 

This results in an increase in engagement. An active and trusting brand-user relationship. 

Stand Out 

Getting discovered on social media platforms can be challenging. Due to the sheer amounts of content posted online. 

You have to compete for your audience’s attention. Making them watch your video instead of content from competitors. 

Explainer videos will make you stand out. They are recognizable forms of digital media. And viewers love to see it. Allowing you to grab attention in the sea of content we find on social media. 

Form Connections

Explainer videos show you care for your customers. Something that they will appreciate. A very important part to spreading brand awareness. 

Meaningful interactions will lead to customers being emotionally invested in your brand. Forming the best community, interested in your growth. 

Building an Online Presence 

Create a social media culture for your brand. With a series of entertaining and educational content. Soon enough, your audience will eagerly wait for you to post. 

Staying active on platforms can be really beneficial for your brand. Encouraging potential users to take action. 

Save Resources

In the long run, you will save resources. They are cost-efficient compared to the value they offer. 

Instead of wasting resources on a major campaign. You can invest in video solutions. Utilizing convenient ways to reach your audience. 

Other Uses For Explainers 

Spreading awareness is not the only purpose for explainer videos. They can help with the internal operations of the business. 

Since they can be utilized for education. To train employees and organize projects in the workspace. Training videos for performing tasks and using the company’s resources.

They have been widely used for improving the onboarding process. Demonstrating how your company operates and what it’s all about. 

The sales team also finds a use for explainer videos. Providing an efficient way to reach and captivate prospects. 

explainer videos boost brand awareness

Types of Explainer Videos 

Video animation takes on many forms in the business world. If you are exploring video applications for your business. You will want to get familiar with the types of explainer videos. 

Product Demos 

Launching something exciting you want customers to know about? Show how an innovation or a service works and its features. These videos can feature 3D animation, motion graphics, live-action footage, and screen recordings. 

An advertisement with a non-aggressive tone. Just showcasing, showing a glimpse of what customers can get. 

Tutorials 

Video tutorials. Demonstrating how to use or perform something. Made with various animation and video-making techniques. Best used as advertisements, social media content, and training videos. 

Industrial Videos 

Specifically made for showcasing and simplifying manufacturing processes. Featuring industrial machinery and operations. 

Videos made for use within your sales team. Showing how you can help prospects and why they should go with you. 

Sales Video

Way more interesting than text-based emails. Leading to an increase in prospects getting back to you. 

Onboarding Videos 

Videos for welcoming new hires into your company. Outlining the roles in your company, its mission, and operations. 

Made specifically for use in the onboarding process. Resulting in a smooth transition and a healthy workplace. 

Exploring Video Production for Your Brand 

Since you are now familiar with the basics of explainer videos. Let’s talk about how you can best incorporate them in your business. 

To make an explainer video, you will need a team of professionals. Consisting of animators, scriptwriters, producers, etc… 

CRFT is a digital media company that can provide that for you. We are here to guide you through the video making process. 

We specialize in making videos for business purposes. Offering various types of media formats. Making unique animations that will impress your audience. 

The videos we make are highly customizable. Made specifically to fit your purpose. Visualizing clients’ ideas exactly how they want it. 

How We Make Our Videos

We have a specific working process to create an explainer video. That enables us to deliver high-quality videos on time. We like to share the video-making stages with our clients. Allowing for a nice and smooth start to our projects. 

The first stage in making explainer videos, scriptwriting. We get our clients in contact with our scriptwriters. They share ideas about the writing style, the tone, and the language used. Our clients also provide the scriptwriters with guidelines. And any instructions to follow for their purpose. 

Once everyone is on the same page, our team starts writing the script. We will share the script for any feedback and revisions. Our team won’t continue with the video until you are satisfied with the script. 

Next up is the creation of the storyboard. The storyboard is a detailed plan of how the video will look like. We set up a plan for all the scenes in the video. Sketching up what will happen. And where to place a certain scene. Making sure everything makes sense and the narrative is consistent. 

Then we will start with making the illustrations. And if needed, make 3D models for the objects and characters. Later on, we will bring these into life by adding motion. 

After that, it’s time to put a voice to the script. We work with multiple voice actors, offering versatility. We will give you the option to pick the actors yourself. After we decide on the right tone for your purpose. We will start recording the voice-over. 

The next stage is making the animations. Expanding on the illustrations and models of the storyboard. We’ll create samples and rough animations to fit the storyboard. This will serve as a basis for the advanced animation. 

If your project requires it, we will also shoot the video. Meeting up at a location with our clients. We will also edit the recordings.

Detailing comes next. More precisely, working around with the lighting and textures. Making sure the colors are right and the textures look smooth. 

Then, we will start on the important part. Working on advanced animation. Bringing everything to life. Exactly as you envisioned it.

Once we are done with all that, all that’s left to do is sound effects and music. Giving you the ability to make something from scratch or use something ready-made. 

With that, we will have your explainer video ready to go. 

Closing Thoughts 

We went through what explainer videos are and how they work. Emphasizing how they can improve your brand awareness.

To sum up, they provide brands with a means to communicate with the public. Reaching and captivating a wide audience. Due to their engaging nature and educational capabilities. They serve many purposes, providing brands with multiple benefits. 

Let this be a call to action for your company. Contact us to start your video production project. We will take care of you, guiding you and offering explainer video ideas. Delivering great explainer videos.