Video production retainer pricing: is it worth it?

Considering a retainer for your video production needs? It will benefit your business for sure. Do the benefits outweigh the expenses? How much does it cost to hire a video agency on retainer? 

Let’s explore retainer-based video production together in this guide. We’ll go over its utilities, benefits, pricing models, and how it works. So, you can have an idea of how much video production agencies charge for retainers.

Do You Need Video Production on Retainer?

Forget video production for a start. Let’s talk about retainers. Acquiring a service on retainer can make a lot of sense. And no sense at all. It all depends on the business’ goal. 

What is the purpose of retainer-based video production? To help companies that need content consistently and regularly. And provide access to on-demand video production services. 

So, is that something your company needs? That’s the important thing to consider. If you are exploring video production retainers. 

Creating content consistently takes time and resources. For every project, you have to go through the discovery process. That’s why companies utilize video production retainers. To have an in-house production team. Taking care of content needs as soon as possible. 

If you don’t need video content on the regular, paying for a retainer doesn’t make sense. The cost doesn’t outweigh the benefits. Since you won’t be using the services most of the time. 

Video production retainer contracts are often monthly or annual. So, you have options. Invest in a retainer only when your work demands it.

Is It Expensive?

Worried about the expenses your company will face? Understandably so; you really want a cost-efficient service that brings value. 

The cost of video production retainers. When compared to a single video project. May look expensive for most people. That’s not the case, though. With retainers, you are buying in bulk. Which comes with a discount. 

In the long run, retainers are way cheaper. Opposed to paying for video production each time you need it. Not to mention the time and resources you save. 

To put it in simple terms. Video production retainers are only expensive if you don’t need them.

Video production agencies provide a special cost for retainers. Based on the scope of work and the amount of content you need. The resources they have to allocate to provide the service you need. 

The cost comes with a discount since you will be a regular client providing a steady source of income.

Although there are specific requirements that may change the cost. The quote is based on the number of hours they have to put into your project. 

Benefits to Video Production Retainers

Since you are considering retainers, you must know how they can help your business. The multiple benefits of retainers are not recognized. 

They can help you in a lot of ways. Assisting you in achieving your purpose. Being efficient and saving resources.

Let’s take a detailed look at the benefits of hiring a retainer.

Consistent Content

Retainers allow you to make a consistent content marketing schedule. Planned content is not always posted due to mishaps with the deadlines. 

Now you can follow your content schedule without missing a day. With close communication and resources ready on hand, you can create content beforehand. 

Continually create content for your purpose. Without going over the discovery process and waiting on deadlines each time. Meeting your company’s marketing needs regularly. No matter how demanding they are. 

You Are a Priority 

Unless partnered, most video agencies will take their time with your project. There’s a high demand for video services. Which makes agencies prioritize resources for important projects.

With a retainer, you are first in the queue. The crew treats you as a priority. Delivering videos as soon as you need them. 

You also have the ability to reserve the agency’s resources. For any upcoming projects. Plan content schedules with ease. Become a company that gets videos in bulk with a fast turnaround. 

Time-Efficient 

As expected, video production retainers will help you save time. Finding the right video agency can be time-consuming. Going over the quality of the services. The pricing and the discovery process can last a week or two.

Depending on the demand. You may have to pick a different agency each time.

Hiring a retainer will help you avoid these obstacles. A go-to video production team dedicated just for your company. 

CRFT has a unique working process. That allows us to prioritize partners without falling short. We are willing to expand our resources to meet your needs.

Cost-Efficient

Retainers are way cheaper than paying on a project-by-project basis. Retainers come with a discount. 

Since both parties benefit from the partnership. With video retainer packages, you get an advantage.

Utilize retainers to get cost-efficient services. Improve your marketing efforts without overspending money.

Long-Lasting Partnership 

The video production retainer will get to know your brand’s mission. Culture and guidelines. Leading to content that resembles your company’s values. 

Establishing a good connection between you and the agency takes time. Which is impossible to do on a project-by-project basis. 

The more you work with your retainer, the better your partnership will be. Incorporate video production well with your marketing team. Form bonds and have a go-to trusted video agency anytime you need. 

More Clients 

Limited resources may be stopping you from taking on more clients. Not anymore, though. 

Video production retainers expand your capabilities. You can now handle large projects without falling short. Increase your client base.

How Does It Work?

Retainers are a bit different than single video projects. Video production retainers are basically your in-house studio. During your collaboration, they will take care of all your content needs. 

Here’s a rough picture of how retainer contracts work. 

Discovery Process 

When you get in touch with a studio. You will go through the discovery process. Here, you will go over your purpose. The type and amount of work you need done. How long you need the service for, and any specific requirements. 

In this stage, you and the video agency are just discussing things. How your partnership will benefit both sides. There are still no commitments. 

Make sure that you specify what your requirements are. You want a great agency that can provide the service you need. They will let you know whether they have the resources to do so. 

Getting a Quote

Once you go over the scope of work and the requirements. The video agency will provide a quote for the retainer. The quote will be for a specific period of collaboration. 

The quote will include all the services you will get. Keep in mind you will get a bundle of videos and on-demand content. 

Most retainers work on monthly payments. So, you will get a monthly quote for video production retainer pricing. Unless otherwise specified.

Additional costs may be included in the payments. If a certain video requires more resources or some specific requirements.

Video production retainer packages are negotiated. If you feel like the quote is too expensive, you can ask for a cheaper one. Or, consider contacting another company. 

CRFT can provide a comfortable quote for your company. We work with fixed retainer prices. There are no hidden costs and additional fees. Our partners get a special discount. 

Closing the Deal 

When you agree on the quote, it’s time to sign the contract. Make sure everything you agreed on is included in the contract. 

Close the deal and get your in-house video production partner. You can start using their services accordingly. 

Creating Content 

All that’s left to do is utilize the services you paid for. Make a strategy and schedule for your content. 

Stay in contact with your retainer, and create the content you wished for. 

Video Production Retainer with CRFT 

Consider choosing the CRFT studio as your video production retainer. We specialize in creating content for marketing and corporate purposes. Providing high-quality videos and animation. Affordable video production retainer pricing. 

What Do Partners Get? 

Although we offer excellent service to every client. Our partners get special attention. As is evident from our customer testimonials. We do that in a number of ways. 

• On-demand services
  
• Affordable rates
  
• White Label production
  
• Unlimited revisions
  
• Rush turnaround

Our Versatility 

We can help you tell a story, showcase a product, and build an online presence. Working with multiple media forms and video styles. 

Creating advertisements, explainer, onboarding, and training videos. You can find all the video styles we work with here.

Live-action videos and animations. We have an experienced team of animators creating 2D & 3D animations. 

Our services include scriptwriting and voice-overs as well, providing every resource you need to execute your project.

Our Pricing Model 

CRFT’s pricing model is designed to fit your needs and budget. Working with fixed and transparent prices. 

We value partners. As mentioned, video production retainers benefit both parties. That’s why we make a point to offer affordable partnership rates.

Here, you can research our pricing. 

How to get started?

If you want to inquire about retaining CRFT. All you need to do is contact us. Shoot us an email, and we will contact you in a timely manner. 

Make sure to share some briefing information previously. Tell us about your company, your purpose, and the services you need. 

Similarly, we will get in touch and have a chat about the specifics. If we come to an agreement, you will have a go-to video production agency. Let’s build a long-lasting relationship.